Who is calarts?
As owner of calarts, J. F. 'Cal' Callahan takes personal responsibility for all the
company's work. Cal's extensive track record includes award-winning efforts in every field of marketing and technical communications.
An Associate Fellow in the Society for
Technical Communication, Cal majored in Creative Writing and Visual Arts at the University of California, San Diego, and completed numerous technical training courses offered by corporate training departments and colleges.
Examples on this website show some of Cal's personal achievements as an employee, contractor, and consultant.
You're in good hands
Whether you work with calarts or with an associate, you can be assured of uniform high quality and prompt completion.
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What calarts provides
| Quality Good marketing builds sales and wins your customers' trust. Good technical information lowers customer service costs, facilitates training and enhances your firm's reputation. Your investment in quality communication will be returned many times over. The best marketing and technical communication demands the best efforts in researching, organizing, writing, illustrating and designing every line and figure on every page. If you're looking for that kind of quality, look to calarts. Versatility Your job is easier when you rely on calarts for both technical and marketing communications. You only need to explain the intricacies of your product or service once. The insight calarts gains while writing one task transfers to another, saving time and reducing costs. Writing marketing materials for health services and hi-tech industries requires a unique combination of technical and creative expertise. A calarts staffer can deliver a more effective and persuasive piece than someone who's been selling consumer products. |
Economy calarts tailors its services to deliver the most effective message at the lowest possible cost. We're not the least expensive service on the block, just one of the most economical. We quickly gather necessary information without costly intrusions on your staff. There's no need to waste a valuable professional employee's time teaching a calarts staffer basic concepts. You save the overhead costs of in-house capabilities, and you still have experts who are familiar with your products immediately available. Dependability You can count on calarts to deliver your project when you need it. calarts has been operating since 1984. We're not talking disappearing job-shoppers or "consultants" who are just waiting for their next full-time jobs, leaving you stranded with work that's half-done or hurriedly and shoddily completed. We will be around when you need us. |
Click here to contact calarts today for a free consultation or quotation.