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Portfolio
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| For this digital wireless communication leader, Cal wrote and helped conceptualize trade media and newspaper display ads, brochures and flyers, point-of-purchase and show displays, videos, and posters. He was Editor-in-chief of QC Connection, the company newsletter. Cal also wrote and edited user guides, white papers, proposals and other technical documentation for QUALCOMM products. (Technical documentation was proprietary in nature and is not reproduced here.) | ||
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calarts generated all technical and marketing communication vehicles for this manufacturer of technical ceramics fabrication and processing equipment. These included press releases, product ads, sales videos, brochures and flyers, as well as operation and maintenance manuals. |
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 Combining soft sell and solid information, this 12-page design guide emphasized the wide range of applications and benefits offered by optical encoders. |
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 This user’s guide was one of a series written for General Instrument satellite receivers by calarts and another consultant. |
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Recruitment ads and flyers for Paradise Valley Hospital stressed its philosophy of caring and commitment, plus the desirable location, to attract much-needed health care specialists. |
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 This operating manual for a fluid dispensing system required hands-on knowledge and meticulous attention to the procedural steps. |
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Proof that calarts isn’t some stodgy technical writing plant, this direct-mail piece for fine cigars shows that we can turn a new leaf. |
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 When an advertising agency asks you to write their kickoff direct-mail piece, you know you’re in. (Darn, someone used the complimentary Starbucks card.) |
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This manufacturer of environmental chamber control systems relied on calarts for its field service/sales newsletter and all its manuals. As the national sales manager says elsewhere (see Testimonals), “His efforts were a valuable contribution to the company, particularly in terms of customer goodwill and reduced tech support required.” |
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These flyers, examples from a set of five, promoted a new articulated engineering/technology program offered by the College in conjunction with local high schools and San Diego State University. Flyers slanted toward each technical field supplemented a general one exploring the various options available.
